Zo moet het!

Public Communications Strategiesuit California, heeft  de spijker op de kop geslagen. Dit is een goede start!

FIVE KEY STEPS TO EFFECTIVE COMMUNICATION CAMPAIGNS

Step 1. Define the communication campaign goal effectively:

  • Identify the larger goal
  • Determine which part of the larger goal could be met by a communication campaign
  • Describe the specific objectives of the campaign; integrate these into a plan

Step 2. Define the intended audience effectively:

  • Identify the group to whom you want to communicate your message
  • Consider identifying subgroups to whom you could tailor your message
  • Learn as much as possible about the intended audience; add information about beliefs, current actions,
    and social and physical environment to demographic information

Step 3. Create messages effectively:

  • Brainstorm messages that fit with the communication campaign goal and the intended audience(s)
  • Identify channels and sources that are considered credible and influential by the intended audience(s)
  • Consider the best times to reach the audience(s) and prepare messages accordingly
  • Select a few messages and plan to pretest them

Step 4. Pre-test and revise messages and materials effectively:

  • Select pre-testing methods that fit the campaign’s budget and timeline
  • Pre-test messages and materials with people who share the attributes of the intended audience(s)
  • Take the time to revise messages and materials based upon pre-testing findings

Step 5. Implement the campaign effectively:

  • Follow the plans you developed at the beginning of the campaign
  • Communicate with partners and the media as necessary to ensure the campaign runs smoothly
  • Begin evaluating the campaign plan and processes as soon as the campaign is implemented